Why Mashups Make me Happy

Lately I’ve been listening to mashups a lot. To me there is one undisputed ruler in this kingdom, DJ Earworm. Go listen.

People’s first reaction to the concept of mashups is usually skeptical, “these guys aren’t creating anything, they’re just leaching on other people’s talents”, or “it’s just glorified DJ:ing”. Nothing could be further from the truth.

Two of my favorite artists are Swedish, Dan Wolgers and Ernst Billgren. Dan Wolgers early in his career created an object that I love. Unfortunately I can’t find any pictures of it on the net. It’s a wooden model church that he found in a second-hand shop. To the ceiling he attached to long pieces of black material, really simply, they just hang off the sides. This simple act transforms the church into something completely different and takes your mind in a totally different direction. The church now looks much more like Goofy (the Disney character) than a building.

Dan Wolgers saw something that I would never have and he pointed it out to me in a way that is extremely sophisticated in its simplicity. The same goes for Ernst Billgren. When he puts those ducks in the living room he transforms the room and my idea about and messes with my head in a way that makes me feel very good. Enough has been written about his work, so I‘ll leave that for you to research.

But Ernst Billgren also happens to be an excellent painter, he supports his ideas by skilled technique. That adds another dimension, when I look at his work, I can switch between looking at the idea and the way has given it a gestalt, and they augment each other strongly.

The same goes for DJ Earworm. He hears something that I would never hear, how two songs picked out of the blue can be intertwined and how they suddenly complement each other, to form something that is bigger than the sum of the parts. To that he adds tons of musicality and excellent mixing skills.

To me that is art in the truest sense of the word. That it makes me smile constantly while listening doesn’t hurt either.

Steal This Film

http://www.stealthisfilm.com/. For those of you who have followed the PirateBay debate. This is a movie created by people associated with PirateBay. It isn’t very well made and it doesn’t really provide any new facts (like, where does the money from all that banner advertising go…) but at least it puts a face to the names. Sort of.

Mbox 2 Pro

Digidesign’s new Mbox is interesting. It has a Pro tag to its name. Now, if this is the device for pros, who is a TDM system for?

Audio in Windows Vista

This is a week old, but a nice white paper about how Microsoft are thinking about audio in Vista. More technical info here. Let’s all practice saying Wasapi. “Wasaaaapii”!

More proof that blind tests are the only tests that matter

Check this KVR post. It doesn’t matter really what the result was, although it of course plays to my/our ego. The important lesson is that if it sounds good, it is good, and you can’t really determine what sounds good if you are influenced by things like brand, reputation and other people’s judgements. Now if we could only make the music equipment magazines understand this…

Visceral, Behavioral and Reflective

I just finished Donald Norman’s book Emotional Design (thanks for lending it to me, Tim!). To be perfectly honest, I didn’t appreciate it as much as I had hoped; I thought there was a decent amount of rambling about stuff that is obvious to everyday users but apparently news to the scientific world. But there was one concept that I liked a lot and that is the idea of dividing design into three aspects, Visceral, Behavioral and Reflective.

According to Norman, the Visceral aspect of a design is the instant appeal it projects, that gut feeling that you immediately get when you see a desirable object. This reaction is more or less biological, at least automatic, it is based on things like color and smell.

Behavioral is the functional aspect of the design, it’s usability factor if you will. How well a design scores on this level is based on reasoning and cognition. You judge deisngs on this level much slower, only after you have checked whether they are as functional as you need them to be.

The third level, Reflective, is how the design of the object relates to your self-image. What kind of person you become by owning or using the object, or how the objective reflects your personality. In my mind, this might not even be part of the design of the object itself, but more what the brand stands for. Often I think we have made this decision even before we see the object (if we are familiar with the brand).

It’s pretty cool to take objects and designs around you and see how they score on the three levels. You soon realize that they are not as related as they might seem at first. Take a Breitling watch for example. It scores pretty high on the visceral scale; it really looks like all the money it costs. I think it’s probably average on the behavioral scale. After all, it doesn’t tell time much better or worse than any other timepiece. On the reflective level I personally give it minus three thousand, I wouldn’t want to be caught dead with one on my wrist. The brand Breitling and what it stands for is about as far as you can get from the kind of person I want to be seen as (not sure about the grammar in that sentence, but I think you get it).

As those who know me already know, I like Apple stuff and I keep coming back them when I talk about design. Apple are great at combining all three of Norman’s levels in their designs. The visceral part starts already with the packaging. Behavioral is their strongest level but they’re not far behind in terms of reflectivity either. Being a Mac owner is something special, it can even be considered rebellious in some camps, and that’s pretty strong for as technical and boring object as a computer.

So, can software be evaluated on these axis’s? Of course! There are some programs that you just want to start using as soon as they appear on screen and some, although functional, that immediately put you on guard. Behavioral is obvious. But reflective? I definitely say so. Just as an example, in my business and in Sweden where I live, it is a very special thing to be a Logic user. It means something completely different than being a Cubase musician. Logic has a much stronger reflective factor than Cubase. And the irony is that I think that some of Logic’s low score on the behavioral level helped increase it’s reflective points.

So, what about Propellerhead products? How do they score on these scales?

I’ll leave the judgment of that up to you…

WinMac – Two Scenarios

Finally a new posting…

As we all know, Apple is in the middle of a switch to Intel processors. Recent events have also indicated that Apple is positive to having Windows and Mac OS applications coexist on the same computer. For starters, Apple has made a beta of BootCamp available. This allows you to reboot your Mac to run Windows only. Parallels is a company that provide a solution that is one step better. With Parallels installed you can run Windows in a, eh, window. The ultimate solution would be something like Darwine (which is far from a ready, if it ever will be). This would allow you to run Windows applications as they are, without even having Windows installed.

The question is: what will this mean to the Mac community (that I am part of)? Short term, there is no doubt that the current change will increase Mac sales significantly. A lot of people that are on the fence can now buy a Mac and rest assured that they will be able to run games and apps that are only available for Windows. Employees will finally be able to convince their IT-departments to get them Macs, since they can now access the business systems or run advanced Excel macros by installing Parallels and Windows XP.

But long term? Well, here are two possible scenarios, one rosy and one gloomy. Let’s start with the positive one.

This change leads to many people buying Macs, and thereby get a first hand experience of Apple’s claim that Mac OS is superior in terms of usability. Darwine or a similar solution ships quickly so people can run whatever application they like and don’t have to think about which OS it is written for. Meanwhile, Apple makes a number of thoughtful and exciting additions to Mac OS to set it apart from its competition. It becomes clearer and clearer for a vast majority that Mac OS is really an alternative to consider. The strengthened support for Mac OS and all the new OS features spurs an increased development effort from 3d parties, and a number of cool new applications appear, in new exciting genres. These apps all take full advantage of Mac OS capabilities. It becomes more and more evident that with a Mac you can get the best of both worlds. You might run Office, games and traditional graphic production tools under Windows. But the cool new stuff is all Mac OS based. Anyone who is serious about computing buys a Mac since it allows them to select freely from a world of exciting software.

The other scenario is this: More people start running Windows application on their Macs. With games for example, they soon realize that they don’t have to wait many months for a Mac version to appear. Software developers react on this and pull back on porting games to Mac OS at all, what’s the point? A similar but slower shift occurs with other specialized apps. 3d parties test the waters under Windows first and check with users if they demand a Mac version at all. Adobe slows down on their Mac development, forcing those who want to run the latest update to run the Windows version, even if they do it on a Mac. Other companies that target the same customers follow the trend and realize that they can make more money on an upgrade of the Windows version, than they can on porting. Since Microsoft realize that not supporting Mac OS allows them to sell a copy of Vista, the Mac OS version of Microsoft Office is purposely made to lag behind, forcing those who for example exchange a lot of documents with Windows-only users to use the Windows version. After a while, there is very little 3d party development going on for Mac OS at all. All the new stuff is Windows first and Mac OS much later if at all. This leads a lot of people to the conclusion that they might as well buy a plain Windows computer next time they get new hardware; it’s slightly cheaper and does that same job.

So which will it be? How should I know…

Legacy Posting – The Other Cool Idea

January 28th, 2006

If you read the Kore posting carefully you might have noticed that I mentioned two cool ideas at NAMM. So what was the other one, you ask? It was Tronical. The thing about Tronical is that it actually seems to work and all the details seem to be thought through. The bad thing, IMHO, is the name, I still couldn’t remember it and had to look it up, although it was the most interesting thing at the show for me.

Legacy Posting – Kore Ideas

January 28th, 2006

I just came back from the NAMM show where one of the two most interesting news items was Native Instruments’ Kore. This product really seems like a great idea! But what struck me most was the tag lines that follow in NI’s message after the ”I Wish I Could…”. You see, the message here is more or less exactly what we tried to achieve when creating Reason 3.

Seeing the literature for Kore was actually pretty eerie, since it was like reading out of the requirements document we wrote for the update, I think already in 2003: The Combinator to create complete patches from a bunch of instruments. The “Create Device by Browsing Patches” function to create instruments without first deciding whether you want for example a synthesized or sampled sound. The Browser to search for sounds by properties. And Remote to create total integration between software and hardware.

I’m not saying that NI looked at Reason 3 when designing Kore. And I’m not saying they didn’t either. I don’t know and I don’t care. The cool thing is that we came to the same conclusion from different angles, and managed to solve the same challenges in completely different technological environments.

Legacy Posting – Thanks for all the comments!

January 28th, 2006

It’s very flattering that there is such a lot of people interested in what I write, even though I am not really very good blogger, updating the site far too seldom.

I receive numerous comments and as you have noticed I don’t reply to all of them. That’s not out of arrogance or disinterest, it’s just about lack of time.

The topic on the site that have attracted the most interest – all the comments you see here plus a large amount of private mail – is the one about us trying to expand our design department.

To me, the curious thing about the comments is that none so far (I think) has been about better ideas on how to find the people we are looking for. Instead most comments are on how we should change our process of developing applications, why we don’t need the person we are looking for and even why we shouldn’t be writing specs at all.

Being obdurate as we are, we have ignored those tips and have instead continued to look for an interface designer. Some interviews are coming up this week and I’m pretty hopeful.